In 2009 Luiz Carlos Trabuco Cappi became the President of the Bradesco. Due to the banks rival Itaú Unibanco they has lost their lead. This was when Luiz Carlos Trabuco Cappi made an incredibly bold move.
After receiving approval from Lázaro Brandão who served as the Chairman of the Board, he made the biggest business deal in Brazil for the year of 2015. He purchased HSBC’s Brazilian branch for $5.2 billion in United States currency. With this purchase he was able to reopen the battle for leadership occurring in the private segment according to bloomberg.com.
The combination of the HSBC branch and Bradesco were able to outperform Itaú Unibanco. They took the lead in their total investment funds, their number of account holders, and their branch network. Due to the strategy of Luiz Carlos Trabuco Cappi they were once again ahead of their rival. The acquisition of HSBC allowed them to accomplish what would have required roughly six years in standard growth. Although the regulatory agencies have not yet approved the acquisition, the forecast of the market believes Bradesco will be given the green light. DINHEIRO chose Luiz Carlos Trabuco Cappi as finances Entrepreneur of the Year.
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Luiz Carlos Trabuco Cappi received his education at the University of São Paulo and went to work for the bank in 1969. As with all employees he was required to move up through the hierarchy. Despite this the work he did for Bradesco Seguros from 2003 until 2009 resulted in his presidency. This particular area constitutes approximately thirty percent of Bradesco’s profit. The moment he took the title he started talking to the banks executives in the creation of a corporate university. He established procedures so those who had received promotions had autonomy. He called a meeting in the banks Noble Hall so individuals would have a chance to send a message, talk about plans of actions and strategies, and vocalize their positions.
Luiz Carlos Trabuco Cappi is at the bank at approximately 7:00 am each morning and continues working until 6:00 pm. Sometimes his days are extended because of business dinners. He was considered for the position of leading the Ministry of Finance but refused President Dilma Rousseff’s invitation. According to one of the bank’s executives Luiz Carlos Trabuco Cappi was born to serve Bradesco and has become the banks soul.
Find more about Luiz Carlos Trabuco Cappi: http://www.camar.sp.gov.br/images/imagesnoticias/851/principal.html